How to plan SEO for your website?

How to plan SEO for your website?

While planning for a successful SEO Campaign, it is necessary to identify the systematic approach of client’s business, marketing objectives, accurate planning and implementation. A reputed SEO Company always begins a SEO campaign with a proper SEO planning. The initial step towards SEO planning of your website is website analysis.

Why website analysis for SEO Planning.

Website Analysis includes the measurement, collection and analysis of the data of site’s visitors. This data is necessary to show the difference in the search engine ranking before and after SEO.

Website analysis shows the status of the website visitors at present time and after the SEO of the website. It includes all the data about no. of website’s visitors, website traffic and keyword used by the visitors.

Process for Website Analysis Search Engine Optimization (SEO) Planning-

The process of search engine optimization begins with website analysis. It is the most important part of SEO planning and it is the combination of several sub processes.

In website analysis first have a look on website structure because structure of the website affects the position of website in search engines

1. Target Market ( Local / International )

Before starting the SEO campaign it would be useful to understand the limits of our business boundaries i.e. we are planning to promote the business in local market or globally. With the help of website analysis report we can see the website visitors’ country wise. This report assists the website owner and SEO Company to choose the strategy for local market or global market

2. Keyword Analysis



The website analysis report helps you out to target your keywords according to website visitors used for the search to visit your website. You can also use google adwords keyword analysis for relevant or profitable keywords. The purpose of keyword analysis is to choose closer keyword match what the consumer is looking for, increases the chance of getting good ranking and more traffic. Choose right set of 6 - 7 keywords which can drive traffic to your website and correctly represent your business.

3. Competitors Analysis

Competitors website analysis is important to analyze their position on search engine ranking and to do the SEO planning accordingly to be ahead them. By analyzing their website you can plan for adding the important feature to make your website effective to them.

4. Web Analytics Report

Web Analytics Report provides the important data about your website visitors, such as country specific, browser specific, and many more details on monthly, daily and weekly basis. This report you can find with the help of many software available on the net such as www.google.com/analytics

To create a SEO strategy and implementation of it needs a lot of knowledge about search engines and experience in the field of search engine optimization.

Jeniffer Jen blogs about “SEO friendly website development”at Archsoft Technologies.

9 Things You Must Absolutely Do To Having Winning Relationships At Work:

1. Act Like a Human

Organizations run by a closed group of executives hovering above in the "C - suite" are falling. Leading Without A Title, where everyone is a key player is the new way to win in business. This fresh method of leading means that leaders not only master the essential skills but also understand how to act human. You can't treat human beings like capital - you will lose your greatest talent.

Acting human engages people - human engagement facilitates others towards their brilliance. A refreshing burst of humanity at the office outlasts and outshines the paycheck, the office with the view, or driving the company car. As the lights go out on the stage of old-school leadership, acting human is your game-changing solution.

2. Be One of the Few Who Perfect the Endangered Craft

It's an amazing time to be alive. Revolutionary technological innovation to enhance our lives, freedom of choice to create the life you love, and the daily opportunity to choose from an endless list of beautiful rewards. Yet an insatiable hunger still lingers inside each one of us - the hunger to be heard. I'm talking about the transformative experience that happens when someone truly listens and totally gets where you are at. I'm talking about listening at the level you feel like the listener is hanging onto each one of your words like they are the most important words in the world.

The new leadership is all about relationships with people. And you can't relate without listening. It's impossible. Yet engaged listening is a craft rarely mastered by leaders. You can have the most competent leader in the world, but if he doesn't listen his leadership potential will go unrealized.

Feeding the hunger to be heard brings out the best in people. People will trust you, respect you and shatter their limitations for you when you give them the gift of listening.

3. Be Scarce

We tend to value that which is scarce. We put a premium on objects and experiences we believe will run out: a Limited edition Gucci Ronson sneaker, a two week showing of Michael Jackson's This Is It. Reserve wine. We are impacted and motivated most by that which we don't come across everyday or that which comes in a limited supply. If you are seeking to create long term loyalty in your business relationships, ask yourself what is noticeably scarce? Is it generosity? Authenticity? Encouragement? Spot the scarcity and rock it.

4. Be the Most Positive Person in the Room

Today there is perpetual buzz about the state of the economy, the shock of once-admired organizations collapsing before our eyes and the alarming daily rate of bankruptcy. Yes this is current reality however, focusing relentlessly on negativity is subscribing to failure.

Powerful leaders neutralize the infectious cycle of negativity; they deploy hope where it's seemingly forsaken. Enlisting yourself as the most positive person in the room breaks the binds of negativity. Change the music and people will either stop dancing or start dancing a new step. Either way, it will set a precedence - "negativity is what everybody else is doing - we are the organization that refuses its limitations." Utilize the power of positivity to step up and make today better than yesterday.

5. Go Bigger than Your Paycheck

Just when we thought Apple couldn't wow us anymore they showcased innovation with the iPad, the tablet computer. Amazing. You might not love the design but you have to love how Apple delivers surprise above and beyond. Have the audacity to go bigger than your role. If a colleague is struggling to meet a deadline or lagging in productivity, don't be the first to point out the deficiency, be the first to roll up your sleeves and do whatever it takes to help out. Knock the status quo "it's not my job" to its knees and do more than you are paid for.

6. Be the Perfect Investment

When it comes to your relationships, be a dream investment: low cost with exceptional high return. Prove to be a no gossip, no games, no regrets, no maintenance investment of other people's time and focus. Manage yourself with others at the highest level possible - a.k.a with grace.

7. Get Naked in Your Conversations

Make your conversations count. Speak with candor. Brave the real issue. Say only that which is helpful: don't use your words to criticize or divide. Anybody can do that. Be radically honest, define reality. Trust is born out of the truth. Sloganeering and masking the truth breeds mistrust and disrespect. Go to the difficult truths and people will go the mile with you.

8. Get Famous for Reliability

Next time a teammate or department is unexpectedly riding the wild rapids, be the person out in the water risking the rapids with them. Become known for acts of reliability.

Every single person needs to take ownership of the organization's results. Everyone needs to take responsibility for what does or does not get accomplished in a day. Anyone can reach success if they consistently do the right things. Reliability, no matter what, is the right thing. Reliability translates into ownership and taking ownership is a way to present yourself as a leader.

9. Turn Everyone Into a Cover Story

Commit to noticing everyone. The young new associate in the elevator on Monday morning, the CFO's assistant, the receptionist, the customers, the interns... Remember everyone's contributions, what's important to her, what he does well, and what makes everyone smile. Everyone is worthy of being the next cover story and leaders show it.

In leadership,


Source : Robin Sharma News Letter
Regards,
Archsoft Technologies
http://www.archsofttechnologies.com

Four Tips for Effective Leadership

Four Tips for Effective Leadership
by Agatha Gilmore

As companies continue to try to chart a course for 2010, there's no question that sound leadership will be one of the key ingredients for success.

"As economies change and accelerate, it becomes more and more important to be more effective in our leadership," said Kris Girrell, a senior partner with Camden Consulting Group.

However, leading in this new business environment requires a specific set of skills that may or may not be immediately apparent to today's executives. It's up to chief learning officers to provide effective leadership coaching. Girrell said there are four key behaviors that should be encouraged.

1. Live comfortably in the gray area.
"One of the key critical skills of senior leaders is the ability to deal with uncertainty," Girrell said. "When you talk about top management, they're really looking out into the fog. It's all ambiguous, and it's literally almost making it up day by day, trying to figure out what changes in the economy and changes in the wind and changes in the pleasures of the customer base are going to be.

"I think the second part of the answer is that we've gotten very technologically good in business, in our society; kids have more horsepower at their fingertips than most people ever imagined 15, 20, 30 years ago," he continued. "We have all this technology that can take care of the details of things and get the information, but what's not embedded in the technology is the ability to think, to have critical thought and analyze and extrapolate from the data. It becomes even more important because the acceleration that's provided by all the technical tools really requires a lot more skill on the top end from our executives on how to use [it]."

2. Be counterintuitive.
"What's logical to the executive, or what's logical to any of us, as the next thing to do comes from how we already do stuff. So it's more of the same," Girrell explained. "Doing more of the same only gets you more of the same results. A good coach really thinks and asks questions that push you beyond your known level into the unknown, and that's kind of an iffy territory. That's where coaching starts. They're outside of the box of thinking."

3. Learn by doing - and trust others to do so, too.
"What an executive often [experiences] is, 'I don't have anybody I can delegate this to; nobody really has the skill set that is required.' Well, in actuality, so many upper-level skills can only be developed by being in the position that requires that upper-level skill," Girrell said. "We forget that what develops us is hardship. If you look back on the real formative events of your life, the things that made you [great], it wasn't sitting on the beach sipping a mai tai. It was being in the cauldron. It was really being under fire and having to deal with some high-pressure situations. You've got to be comfortable with uncomfortable - and pushing a person to that level of discomfort."

4. Exercise soft skills.
"Much of what we do is in the realm not of skills, [but] in the realm of personality or spirituality or ethics. The only way to develop ethics is in these terrible dilemmas where you have to make a ruling, and there isn't a right or a wrong to the answer. The really hard skills don't have a right and wrong way to do them."

Ultimately, honing these four skills will help executives develop into effective, passionate leaders. After all, as Girrell put it, "We're going through a particularly turbulent time, and it's just vitally important that we have some leaders with integrity and effectiveness at the helm."


[About the Author: Agatha Gilmore is a senior editor for Chief Learning Officer magazine.]

Regards,
Archsoft Technologies
http://www.archsofttechnologies.com

New Website Checklist

Many companies and small businesses have a Website that is reasonably non-functional. The Websites just do not attract visitors, let alone customers or bring about sales – and a fantastic marketing opportunity goes to waste. With Internet competition on the increase, more and more Websites are being left out in the cold.

So before creating a new Website, it is essential to do some preliminary research. Identifying the Target Market and the resulting Keyword Research are necessary precursors to Website implementation.

Keep in mind your objectives when creating a new Website:

The Website must be known to the search engines.


The Rankings must be good for selected Keyword phrases.


The Search Engine Results Page (SERP) must entice the visitor into visiting the Website.


The Marketing message in the Website must result in new customers.

Here is a checklist that covers the essential aspects of setting up a New Website. The comments are not complete (this would take pages and pages) – they are only mind joggers. You can find plenty of articles on the Internet which will supply in depth details:

Website Name

Use Words in the URL relating to the content, so that visitors can easily remember the URL.


Website Hosting

Choose a Website host that offers reliable and personal service, with minimal downtime. The software available must be flexible enough to allow continuous Website Optimisation.

Demographics

It is imperative to select your target market before a start on the Website build is made. You must know the age group, educational level, technical knowledge and degree of sophistication of your target audience. Identifying the target market goes hand in hand with Keyword research. You cannot optimise Keywords without knowing the target market.

Keyword Research

Keyword Research is needed from the start as it affects the content and every aspect of the Website. Each Web page must incorporate targeted Keyword Phrases.

Website Content

Select page topics and create the write-up. The write-up must stick to the topic and incorporate the Keyword Phrases selected for the topic. The Website must be friendly and direct. The Website must be professional.

Density Analysis

Originally SEO involved making sure that selected Keywords had a Density of 5%. Nowadays this will be regarded as Keyword stuffing. A Density analysis is still of value - check to see if a Keyword or Keyword phrase has been used too frequently (or too infrequently). Use synonyms to avoid any problems and improve the chances of a Search hit.

The Opposition

Do a search using your Keywords, and check how the opposition is going, and what they are using to get better rankings. When the new Website is up and running, remember that the "Sandbox effect" will operative.

Contact Us page

The "Contact Us" page should (if it has not been done elsewhere) establish trust and credibility.

Graphics

Create a Company Logo, Images and Slideshows. A favicon.ico should be included with the Images. Make sure that the Company Logo has an explanatory ALT tag containing Keywords - it often appears in the SERP listing. Minimise Image sizes to improve response times.

The Meta Tags and Page Titles

The Keyword tags, Description tags and Page Titles must be optimally set. The resulting Search Engine Results Page (SERP) listing must be inviting.

Website Template

It is important that all the Web Pages are consistent, have the same look and feel, and are attractive. Create a Website Template that defines the layout, theme, style, colours and Fonts. A Website Template will also speed up development. An ASP.Net Master Page makes an ideal Template, and will ensure consistency between Web pages.

Cascading Style Sheets (CSS)

CSS is also necessary for consistency between Web pages. Use CCS to ensure that Printing does not include superfluous text, and that the font is not too small.

Navigation

Choose the navigation style - vertical or horizontal are the alternatives. Also choose the style of the Menus and Sub Menus. Above all, page navigation must be simple and easy.

Website Statistics

Set up tracking statistics, or use Visual Basic and SQL Server to derive and store customised statistics.

Website Submissions

Submit the Website to the Search Engines and directories at the earliest moment, even if it is not complete. Submit the Website to any local directories.

Backlinks

Start submitting quality articles to submission Websites.



Intelligent Web Pages



Visual Basic.net can be used to vary Headings, Advertisements, Content and Images.



And finally ...




When the Website has been built, check that all the SEO Tips that you can find have been implemented. And keep checking on a regular basis. This is not a one-time task.



Who said it was all gonna be quick and easy? Email me if you have any queries or suggestions.





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