While planning for a successful SEO Campaign, it is necessary to identify the systematic approach of client’s business, marketing objectives, accurate planning and implementation. A reputed SEO Company always begins a SEO campaign with a proper SEO planning. The initial step towards SEO planning of your website is website analysis.
Why website analysis for SEO Planning.
Website Analysis includes the measurement, collection and analysis of the data of site’s visitors. This data is necessary to show the difference in the search engine ranking before and after SEO.
Website analysis shows the status of the website visitors at present time and after the SEO of the website. It includes all the data about no. of website’s visitors, website traffic and keyword used by the visitors.
Process for Website Analysis Search Engine Optimization (SEO) Planning-
The process of search engine optimization begins with website analysis. It is the most important part of SEO planning and it is the combination of several sub processes.
In website analysis first have a look on website structure because structure of the website affects the position of website in search engines
1. Target Market ( Local / International )
Before starting the SEO campaign it would be useful to understand the limits of our business boundaries i.e. we are planning to promote the business in local market or globally. With the help of website analysis report we can see the website visitors’ country wise. This report assists the website owner and SEO Company to choose the strategy for local market or global market
2. Keyword Analysis
The website analysis report helps you out to target your keywords according to website visitors used for the search to visit your website. You can also use google adwords keyword analysis for relevant or profitable keywords. The purpose of keyword analysis is to choose closer keyword match what the consumer is looking for, increases the chance of getting good ranking and more traffic. Choose right set of 6 - 7 keywords which can drive traffic to your website and correctly represent your business.
3. Competitors Analysis
Competitors website analysis is important to analyze their position on search engine ranking and to do the SEO planning accordingly to be ahead them. By analyzing their website you can plan for adding the important feature to make your website effective to them.
4. Web Analytics Report
Web Analytics Report provides the important data about your website visitors, such as country specific, browser specific, and many more details on monthly, daily and weekly basis. This report you can find with the help of many software available on the net such as www.google.com/analytics
To create a SEO strategy and implementation of it needs a lot of knowledge about search engines and experience in the field of search engine optimization.
Jeniffer Jen blogs about “SEO friendly website development”at Archsoft Technologies.
